Let's Get Started
Welcome to the Revolution: Our First Steps Together
Thank you to each and every one of you for subscribing to my newsletter! I'm absolutely thrilled by the incredible response of 115 subscribers right out of the gate. Your early support means the world to me and is incredibly motivating. I'm still figuring things out a bit, so bear with me as I find my voice and level up my content game. I left my corporate job back in March and have been juggling several things in addition to launching Incrementality Insider, including taking on fractional consulting gigs since I'm the sole provider for my family. It’s overwhelming and challenging, but I feel much happier and more fulfilled than when I was in corporate.
What to expect
Incrementality Insider promise
Expect more than just information—expect a transformation. You'll gain the knowledge and tools to break free from outdated marketing practices, unlock new levels of efficiency, and achieve results that truly matter to your business. With each issue, you'll get closer to becoming the kind of marketer who understands incrementality and thrives on it, confidently making decisions that drive sustainable growth. This is your journey to a New You — a more confident, capable, and successful you in the ever-evolving advertising world.
Transformation in practice: Measurement maturity roadmap
Unlocking your advertising potential is a journey, not a destination. It involves evolving your understanding and practice of incrementality measurement from novice to mastery. I'm developing a roadmap outlining the key stages and steps to advance through each level to guide you. Think of it as your GPS for navigating incrementality. Stay tuned for the next issue to get this roadmap.
Guiding Principles
"If you don't stand for something, you'll fall for anything."
- Gordon A. Eadie
The marketing world is full of a bunch of hype, and everyone has a different opinion on what works. It's easy to get lost in all that noise and lose sight of what actually moves the needle. That's why I stick to these core principles in everything I do. They're the foundation that Incrementality Insider is built on - shaping how I approach things, what I analyze, and every decision I make.
Fresh & Exclusive perspective: Deliver unique perspectives on incrementality measurement that you won't find anywhere else. No rehashed ideas or recycled content, just original thinking to help you stay ahead.
Clarity & Simplicity: Break down complex ideas into easy-to-understand explanations, avoiding jargon and theory. The main goal is to make incrementality knowledge accessible to everyone.
Unbiased & Vendor-Neutral: Maintain an unbiased perspective, focusing on universal principles and practices rather than specific products, platforms or methodologies.
Evidence-Driven: Back up recommendations with real-world examples, case studies, and the latest research in incrementality measurement domain.
Actionable Strategies: Go beyond theory to provide practical tactics and frameworks that can be implemented to improve marketing ROI.
Continuous Improvement: Stay at the forefront of incrementality measurement, providing subscribers with cutting-edge knowledge and emerging best practices.
Leading the Evolution: Committed to advancing the field of incrementality measurement through thought leadership, community building, and advocating for best practices that benefit the entire industry.
How I can help you today
I know that navigating the complexities of incrementality measurement can be overwhelming, especially with so much conflicting information out there. If you're ready to cut through the noise and take a significant leap forward right away, let's talk. I'm opening up limited Power Hour consultation call slots starting today.
In these one-on-one sessions, we'll dive deep into your specific business challenges, and I will equip you with strategic guidance. Whether you're a beginner or seeking to level up, these calls help you to accelerate your progress.
That's it for today!
If you have any ideas, suggestions, or feedback, hit the reply button.
Until the next one…
Talgat