You're correct, this is about measurement independence. And yeah, data access is a real challenge.
But everything should start with awareness. Especially for the people who actually control the budgets. Nothing changes until decision makers pay attention.
The data access problem is real but solvable. I'll be sharing proven methods in future posts.
In general you don't need perfect data to dramatically improve your measurement. You need the right approach.
Excellent insight. So is this a shoutout for independent measurement? If so, how to solve the data access problems?
Thanks for reading and great question.
You're correct, this is about measurement independence. And yeah, data access is a real challenge.
But everything should start with awareness. Especially for the people who actually control the budgets. Nothing changes until decision makers pay attention.
The data access problem is real but solvable. I'll be sharing proven methods in future posts.
In general you don't need perfect data to dramatically improve your measurement. You need the right approach.
More coming soon!