I spent 9 years inside Google, Amazon, and TikTok. Now I translate what measurement experts gatekeep into insights anyone can use.

Since going independent in March 2024 (currently Measurement Advisor to X.com), I’ve realized the biggest problem in our industry isn’t bad tools or wrong metrics - it’s that transformative knowledge stays locked in silos. Platforms, consultancies, and enterprises all guard their pieces of the puzzle.

This newsletter assembles the complete picture.

Your Shortcut to Clarity

The ability to see through measurement complexity is the ultimate competitive advantage. While others lost in dashboards, you’ll understand what actually drives growth.

What you’ll get:

• Mental models that transform how you think about measurement

• First principles thinking that makes complex problems simple

• Frameworks and playbooks to implement immediately (coming soon)

I compress 10 years of learning into 10 days of reading. No jargon. Just clarity.

Who Benefits

Advertisers seeking true ROI. Agencies navigating measurement complexity. Platform professionals building better products. Measurement specialists advancing their craft.

Everyone levels up when knowledge flows freely.

Content is free while I build the comprehensive curriculum. Premium access coming soon - early readers get the biggest advantage.

LinkedIn | Read the manifesto →

In a world of infinite data, clarity is the only superpower.