Ad Spend Oversight

What I'm building in the space between "I have expertise" and "people will pay for it." The mechanism. The model. The proof it works.

Jan 28 • Talgat Mussin

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December 2025

The Unlearning

Expert curse, corporate conditioning, and decisions from feedback instead of fear (Part 2 of 3)

Dec 11, 2025 • Talgat Mussin

Everyone's Playing the Coordination Game. The Market Is Paying for Causation.

Why specialists are winning, and what happened when I tested this with everything on the line.

Dec 2, 2025 • Talgat Mussin

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November 2025

The Intuition Moat

Why your "gut feeling" is actually just rapid, subconscious causal reasoning and why AI can't replicate it

Nov 21, 2025 • Talgat Mussin

Everyone’s data-driven. Almost nobody’s evidence-based

Why measurement clarity is the most underrated lever in modern marketing

Nov 14, 2025 • Talgat Mussin

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The Real Talk About Marketing Measurement

What happens when two people who've been in the trenches stop pretending and talk about what's really broken

Nov 12, 2025 • Talgat Mussin

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June 2024

Let's Get Started

Welcome to the Revolution: Our First Steps Together

Jun 20, 2024 • Talgat Mussin

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